Like many airlines, JetBlue has been forced to increase fees and curtain certain in-flight amenities to meet rising fuel costs. But the discount carrier has an upbeat, positive way of presenting those changes to the flying public.
This week JetBlue began charging $7 for a "pillow and blanket kit" on flights longer than two hours. In the past, many airlines provided these at no charge to passengers who requested them.
But to JetBlue, this is not exactly a reduction in service, but rather a bold marketing partnership that will benefit its customers. At the end of the flight, the passenger gets to keep the pillow and blanket, as well receives a $5-off coupon for Bed, Bath & Beyond.
The company's press release announces a partnership with CleanBrands LLC, which makes what it calls "the world's cleanest travel pillow and kit."
"The World's Cleanest(tm) travel pillow features an advanced technology called MicronOne(tm), a fabric that blocks all micro-toxins larger than one micron in size, such as dust mites, mold spores, pollen and pet dander," JetBlue said in the release. "Using this technology, the airline's new in-flight pillow and blanket kit provides peace-of-mind and allows the health-conscious traveler to rest easier in flight.
The take-home travel kit includes a 10" x 12" size plush pillow, as well as a 39" x 51" fleece blanket. Both items fit neatly back into the enclosed carrying case for use on future trips."
"Replacing our old, recycled pillows and blankets with this state-of-the-art, high-quality take home kit is an eco-conscious, health-conscious and customer-conscious decision," said Brett Muney, General Manager of Product Development for JetBlue. "We are constantly seeking ways to enhance the in-flight experience for our customers, and providing them the option to purchase The World's Cleanest travel pillow and a fleece blanket at an affordable price delivers on that promise."
On JetBlue's overnight flights from the West, customers will still receive a complimentary "Snooze Kit" containing an eyeshade and ear plugs.
